Open Position – Head of Marketing

Welcome to Viya Health!

We are a global Femtech company with $40M revenue, building seamless women’s health journeys that connect digital platforms with offline care. With 200+ staff, 95% based in or from the Global South, Viya Health is built on a collection of diverse experiences and capabilities. Viya Health is a scalable business proving that purpose and profit can grow together.

The Role

We are looking for an experienced Product Marketing leader to own the global product marketing and go-to-market strategy for Viya Health’s Women’s Health portfolio. This role is about making great products work in the toughest markets, not the easiest ones.

This role is ideal for someone with a strong FMCG or consumer health background who wants to apply world-class product marketing discipline to a mission-driven organization. You will be accountable for ensuring that products are clearly positioned, launch-ready, commercially viable, and adopted in-market across multiple geographies.

What You’ll Do

• Own the Physical Product Portfolio
  • Lead global product marketing for Viya Health’s women’s health products across multiple life stages.
  • Define clear value propositions, claims frameworks, and positioning grounded in consumer insight and market realities.
  • Own packaging, claims, and brand architecture execution in line with approved product strategy and regulatory guidance.
  • Implement and optimize portfolio architecture to simplify SKUs.
• Drive Go-To-Market Excellence
  • Lead end-to-end go-to-market strategy for new product launches.
  • Develop practical, repeatable launch playbooks covering: Target segments, Pricing, Channel strategy, and Packaging/Labelling.
  • Partner closely with country teams to ensure launches are execution-ready.
• Build Demand in Complex Markets
  • Translate deep consumer and channel insights into effective activation strategies.
  • Balance global consistency with local adaptation across diverse LMIC contexts.
• Work Cross-Functionally
  • Partner with Innovation, Technology, Consumer Experience, Supply Chain, and Regulatory teams.
  • Ensure marketing input informs product design, packaging, and cost trade-offs.
• Build Capability
  • Establish product marketing best practices suitable for a lean, resource-constrained organization.
  • Build and mentor a small, high-impact team over time.

What You’ll Bring

Essential:

• 10+ years’ experience in product marketing, brand, or commercialization, ideally within FMCG, OTC, or consumer health.
• Bachelor’s Degree (or international equivalent) in a related field.
• At least 3 years of supervisory experience.
• Proven track record of leading physical product launches across multiple markets.
• Strong grasp of pricing, packaging, channel strategy, and in-market execution.
• Experience working in emerging/lower-income markets or complex distribution environments.
• Comfortable operating at both strategic and hands-on levels.

What Will Set You Apart:

• You combine commercial sharpness with mission alignment.
• You are pragmatic, adaptable, and comfortable with ambiguity.
• You care about building products that people can actually access, afford, and use.

Why Work at Viya Health?

• Apply FMCG-grade product marketing discipline to one of the most important and underserved categories in global health.
• Directly shape how millions of women access essential health products – while building a scalable, commercially sound portfolio for the future.